Lady Rose, an extension of the beauty e-commerce giant Vegas.pk, was born to offer carefully curated cosmetic products under a refined, feminine brand identity. With the infrastructure of large warehouses, nationwide logistics, and strong market demand, Lady Rose stepped in as Vegas.pk’s own label, designed to capture hearts — and carts.
As the Creative Strategist & Digital Lead, I spearheaded brand building, campaign execution, and ad performance optimization that turned a fresh product line into a daily-selling e-commerce brand.
Launch and position Lady Rose as a Vegas.pk-exclusive cosmetics brand
Establish a loyal customer base through aesthetic content, influencer campaigns, and platform visibility
Reduce high cost per purchase (CPP) and increase ROAS
Achieve scalable daily order flow and monthly revenue milestones
✅ Brand Strategy & Messaging
✅ Social Media Advertising (Meta: Facebook & Instagram)
✅ Visual Direction: Product photos, reels, and design
✅ Campaign Planning & Execution
✅ Performance Ad Optimization
✅ Influencer Coordination
✅ UGC Strategy & Community Engagement
Nationwide fulfillment from multiple large-scale warehouses
Inventory integration with Vegas.pk’s backend
Leveraged existing trust and traffic of Vegas.pk to build Lady Rose faster
Added Lady Rose as a “house brand” in curated category promotions
🎥 Reels featuring product textures, transitions, swatches, and wear tests
💄 UGC-style videos with real users and influencers
📸 Stunning flat-lays, on-model shots, and themed campaigns (e.g., Eid, Valentine’s)
🧠 Educational & aesthetic carousel posts for Instagram
Every piece of content was crafted to inspire confidence, build desire, and drive clicks.
🧪 A/B tested over 50 creatives and hooks
🎯 Targeted based on behavior, interest, and lookalike audiences
📱 Used Meta Advantage+ Campaigns for rapid scalability
💬 Retargeting with testimonials, reviews, and influencer shoutouts
💸 Offer-based ads with urgency and exclusivity (“Only on Vegas.pk”)
As you can see to the right this was what we started with. A brand that was scaled from 0 to 61 and then to infinity! 80-100 monthly websites purchases all tracked and set for success.
Lady Rose is now a recognizable beauty brand in Pakistan, trusted by thousands and growing steadily each month.
From Rs. 8,000 per purchase to orders rolling in every few minutes, Lady Rose is a living case study of what happens when branding meets performance marketing — and clicks with culture.
If you’re a cosmetics brand, startup, or e-commerce business, let’s make your numbers beautiful too.
